Creative Mischief Helps United Way of Greater Atlanta Provide for Homeless Women and Children This Mother’s Day with New Digital Shoebox

Creative Mischief, an Atlanta-based marketing agency, launched the first ever Digital Shoebox for United Way of Greater Atlanta to help provide basic necessities to thousands of homeless women and children this Mother’s Day. The Digital Shoebox campaign is part of United Way of Greater Atlanta’s annual Shoebox Project. The new innovative digital donation site is available at http://www.unitedwayatlanta.org/virtualshoebox/.

“Building on last year’s resounding success that doubled participation and helped more than 40,000 people, we are again helping United Way of Greater Atlanta expand engagement with Shoebox,” said Isham Colosetti, co-founder and creative director of Creative Mischief. “The new digital interface provides a low-cost option and allows people with busy schedules to participate without leaving their desks.”

The digital shoebox allows visitors of the site to drag and drop as many basic necessities as they want into a shoebox and advance to check-out. The donation will then be used to purchase basic necessities for homeless women and children. Last year, more than 40,000 people participated in the Shoebox Project.

About Creative Mischief

www.creative-mischief.com

Creative Mischief (CM) is a full-service Atlanta-based marketing agency serving the needs of clients throughout the Southeast and nationwide. For the past six years, CM has been working with clients to simplify, engage and inspire - showcasing the best that the South offers through a friendly and direct approach that creates great work for clients and lasting, productive relationships.

About United Way of Greater Atlanta
Our United Way is one of the largest in the nation with more than $100 million in annual revenue. We invest in more than 200 programs in 13 counties through the Community Impact Fund and participate in Collaborative Networks and Opportunity Zones with caring community partners. Together, we work to help children succeed in school, improve the financial stability of families and individuals, provide affordable and accessible health care and end homelessness. For more information, visit unitedwayatlanta.org.