At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- The different types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful
Attendance is FREE, but seating is LIMITED and registrations are required.
About the presenter
Howard Flint created Ghost Partner after he sold his last company, BUZZ Publishing in 2007. He knew that engaging content for the web was the future, and serious businesses were going to need plenty of it. What he didn’t know was how Social Media and Blogging was going to increase demand almost overnight. Howard was able to harness a network of really talented writers that he’d met and worked with over the years. With this network, Ghost can get anything written for clients.
