Local Designer Bill Hallman to Open Atlantic Station Boutique

Local fashion designer Bill Hallman will open his fourth Atlanta boutique at Atlantic Station on Sunday, May 6 on 18^th Street across from West Elm.

The boutique, called Bill Hallman, will house Hallman’s own collection, vintage pieces and men’s and women’s fashions from international designers. The store’s interior will reflect the clothing mix and will most closely mimic Bill Hallman Original in Virginia-Highland.

“The Atlantic Station store will include reclaimed fixtures, vintage art and décor, artistic visuals, all in a comfortable and inviting setting,” Hallman said in a statement.

The addition of Bill Hallman reinforces and owner North American Properties’ (NAP) remerchandising efforts. Since purchasing the property in late 2010, NAP has been changing the tenant mix to meet the needs and wants of Midtown and surrounding intown communities.

In the past year, NAP has brought in nearly a dozen new retailers, including Atlanta-based shoe company Sole, clothing boutique K-la and new restaurants including the recently opened Yard House and Meehan’s Public House, opening this summer.

“We continue to respond to our guests’ requests to open more locally owned businesses that are as original as Atlanta,” said Liz Gillespie, director of marketing for Atlantic Station, in a statement. “The Bill Hallman brand is a natural fit and we’re excited to bring the community yet another local retail option.”

Hallman opened his first store in 1990 and his designs are carried in both U.S. department stores and boutiques worldwide. The Atlantic Station boutique joins Bill Hallman’s Buckhead, Little Five Points and Virginia-Highland locations.