PRSA Georgia Chapter September Seminar and Luncheon Provides Top Ten Lessons For Communicators

The Public Relations Society of America Georgia Chapter (prsageorgia.org) will host a seminar and luncheon on September 14 that provide Top 10 lessons for communicators and strategies for creating communications plans that yield results.

During the luncheon, Alicia Phillip, president of the Community Foundation for Greater Atlanta and Elyse Hammett, APR, marketing and communications lead for the foundation, will engage in a conversation in which they share 10 key lessons from Phillips’ experience as a CEO and advice on having straight talks with your supervisor about PR. During the morning seminar, Stephanie Fitzsimmons, APR, Jackson Spalding and Katherine L. Mason, APR, CEO and founder, InFlection Point Communications will provide tips for streamlining your strategic planning with the 10-Step Process*

There is limited seating for both sessions. Both events will take place at Maggiano’s Buckhead.

Straight Talk from the Top – 10 Lessons for All Communicators

If you could get straight talk from your supervisor about PR, would you ask them things like:

• What were you really thinking when I pitched that latest communications initiative?

• What is keeping you up at night, and what’s my role as your PR counsel in preventing that?

• Is the bottom line profit the only thing our CEO really thinks about?

• Do you understand that PR plans are about changing behavior, not just churning out material?

Alicia Phillip and Elyse Hammett will address these questions and share 10 key lessons Phillip has learned over 39 years as a CEO, including knowing the business ROI, taking on an annual business challenge and seeking out people smarter than you. Whether you work for a nonprofit on a shoestring budget or a multi-million dollar publicly traded corporation, the 10 lessons driving this billion-dollar organization are priceless for all communicators.

Registration and networking begin at 11:30 a.m., followed by lunch and the program from noon to 1 p.m.

Registration Details

Online registration is available until September 13. Additional details about the luncheon can be found here: http://bit.ly/2bJiwg7.

(More)

Pre-Luncheon Seminar: Streamline Your Strategy – Create a Communications Plan That Yields Results

It’s time to start preparing for 2017 and you need a plan that is strategically solid.

Seasoned practitioners Stephanie Fitzsimmons, APR and Katherine Mason, APR will provide tips for streamlining your strategic planning with the 10-Step Process*

In this seminar, you will learn:

• How to approach situational analysis, incorporate research and clearly define audiences.

• How to differentiate between goals, objectives, strategies and tactics.

• To create a strong plan that allows for “wiggle room,” yet yields desired outcomes.

The 10-Step Process is a cornerstone of the Accreditation in Public Relations certification coursework. Current APRs will find the seminar to be a refresher about these principles.

Registration begins at 9:15 a.m., followed by the seminar from 9:30 to 11 a.m.

Registration Details

Online registration is available until September 13. Additional details about the pre-luncheon seminar can be found here: http://bit.ly/2cb95T4.

About PRSA Georgia

PRSA Georgia (prsageorgia.org), the second-largest local chapter in the national society, consists of more than 900 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members. The Chapter hosts regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR collegiate conference day.

The Chapter includes eight Special Interest Groups (Corporate and Employee Communications, Healthcare, Independent Counselors, Leader Board, Nonprofit, Technology, Travel and Tourism, and Young Professionals) that meet at various times. It also supports eight PRSSA (student society) groups at the following colleges: Berry College (Rome), Columbus State University (Columbus), Georgia College & State University (Milledgeville), Georgia State University (Atlanta), Georgia Southern University (Statesboro), Kennesaw State University (Kennesaw), University of Georgia (Athens), and University of West Georgia (Carrollton).

# # #