ACE Women's Business Center to Host Free Social Media Workshop Aug. 11 for Small Business Owners

ACE Women's Business Center (WBC) will host a free workshop, “Roadmap to Social Media Success for Your Business,” for small business owners. Focusing on providing businesses with insight and best practices for social media success, this event will be held on Thursday, August 11, 2016 from 5:45 to 7:00 p.m. at the ACE WBC at 10 College St. NW, Norcross, GA 30071. Participants should register online here to attend.

“Our clients want a comprehensive strategy for social media, they like the idea of using it for their business but oftentimes lack the time and knowledge that is needed to reach their target audience,” said Maria Peck, director of the ACE WBC. “We are so thankful that Adrienne Brown is willing to volunteer her time and expertise to educate our entrepreneurs as a way to give back to our community.”

“We have identified several opportunities for business owners to optimize and impact their social media presence,” said Adrienne Brown, founder and digital strategist of Adrienne J Media (AJM). “In today’s business environment, it’s critical that small businesses recognize that social media is a vital component to the advancement of their businesses.”

More than 90 percent of marketers say that social media is a key driver to their businesses growth. Understanding the ability and power social media occupies is key to leveraging and engaging your audience. “Roadmap to Social Media Success for Your Business” will offer useful tips and insight in employing the proper resources in navigating the social media world. The workshop will address the following challenges businesses face today:

· Identifying the right social network for your business

· Organically building an engaging social media following

· Effectively leveraging social media audiences

· Determining if social media advertising is a sound investment

ACE Women’s Business Center, created more than 14 years ago, empowers entrepreneurs through financial education and training. The Center provides a full range of services at all stages of business planning, implementation, and growth. As a Community Development Financial Institution, SBA microlender and SBA Community Advantage lender, ACE understands the needs of small businesses for start-up and expansion capital. The WBC also offers workshops, and one-on-one counseling to support small business owners to be successful.

“Adrienne Brown’s keen insight into what businesses need to amplify their social media presence will be a valuable resource to the attendees of this class,” stated Theia Washington Smith, Executive Director of City of Atlanta’s Women’s Entrepreneurship Initiative (WEI). “As one of the high-potential entrepreneurs selected for the inaugural class of WEI, she brings a level of thought leadership to her industry that is critically needed for growing brands. Those in attendance are certain to walk away equipped with practical and priceless strategies for invigorating their growth.”

On August 11, Brown will educate entrepreneurs on the effectiveness of utilizing social media as a tool in achieving success in business. AJM has mastered a unique ability to tap into a critical need for small businesses counterparts through S.M.A.R.T (Specific, Measurable, Attainable, Realistic and Timely) digital marketing services. Services range from Digital Media Consulting, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Project Management (DPM), Email Marketing as well as Social Media Management.

About Access to Capital for Entrepreneurs Inc. (ACE)

ACE is a 501(c)(3) nonprofit and Community Development Financial Institution (CDFI) that provides loans and business consulting services to help borrowers throughout metro Atlanta and North Georgia create and grow stable, sustainable businesses that generate jobs. ACE specializes in working with underserved populations, particularly women, minorities and low-income business owners, to help drive economic mobility and build stronger communities. Founded in 1999, ACE has loaned more than $36 million to entrepreneurs, which has created or saved more than 5,200 jobs in Georgia. As a nonprofit, ACE relies on operating and program grants and private contributions to support a portion of its budget. ACE has offices in downtown Atlanta and Cleveland, Ga., and an ACE Women’s Business Center in Norcross, Ga. For more information, visit www.aceloans.org.