Former Turner Marketing Manager Named Sandy Springs Tourism Director

A former marketing manager for Turner Broadcasting will bring her skills to Sandy Springs.

Jennifer Cruce has been named executive director of Sandy Springs Hospitality and Tourism, the city announced Thursday morning.

In that capacity, Cruce will direct the efforts of Sandy Springs Hospitality and Tourism to develop and implement the city’s tourism strategy.

“We are excited to have Jennifer join and lead efforts in highlighting the many attributes of Sandy Springs,” said Mayor Rusty Paul. “It is an exciting time for the city, from the opening of Abernathy Greenway Park to the development of our City Center. Jennifer’s background as a strategic marketer makes her well suited to lead our Hospitality and Tourism marketing efforts.”

Cruce brings more than 10 years experience in hospitality and tourism to her position. She was previously the senior marketing manager for Turner Broadcasting/Inside CNN Studio Tours, where she directed branding and marketing strategies.

Her experience with Turner includes development of consumer promotional programs, educational programming and social media. Cruce also worked with the Georgia Department of Industry, Trade and Tourism’s Film, Videotape and Music Office, promoting Georgia as a location for filming. She’s also a board member of the Atlanta Metro Travel Association.

Sandy Springs Hospitality and Tourism is an independent 501(c)6 charitable organization funded through the hotel/motel tax for the purpose of promoting tourism, conventions and trade shows in the city.

Cruce officially begins her duties on Nov. 10.

(Photo: Jennifer Cruce. Credit: city of Sandy Springs/Jennifer Cruse)