Sandy Springs To Unveil City Center Logo, District Name

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With site preparation underway to soon house a community-centric district with performing arts center, family theatre, park and mixed-use retail and housing, branding elements have also been in development.

The city of Sandy Springs and its leaders will unveil a new district name and logo for the City Center at 5 p.m. Sunday, Sept. 20 on the construction site.

The public is invited to attend the event, which will take place after the Sandy Springs Festival.

“This project is a defining one for the city,” said Mayor Rusty Paul. “We wanted to create a name and brand that connects with the strong sense of place and pride we have for the entire Sandy Springs community, while at the same time, creating a brand reflective of the shared ownership within this specific area.”

As the community’s “neighborhood,” representatives from neighborhoods throughout the city are invited to bring to the event a jar of dirt.

The soil will be combined to “symbolize the this site will become everyone’s neighborhood,” the city said.

The event will begin promptly at 5 p.m., and participants are asked to enter via the Mt. Vernon entrance to the construction site.

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Image via Shutterstock