Based on detailed analyses of the winners and losers of the last 60 years of presidential campaigns, Samuel Popkin explains how challengers get to the White House, incumbents stay there for a second term and successors hold power for their party.
Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense.