Arlington Heights Takes Closer Look At Logo

ARLINGTON HEIGHTS, IL — The village of Arlington Heights has seven logos representing different village departments and officials have hired Springboard Brand & Creative Strategy to come up with a "more cohesive message." The marketing consultants will be tasked with coming up with logos, looking at unifying existing logos and creating tagline concepts and print and digital advertisements promoting the village.

This past week, the Arlington Heights Village Board agreed to spend $35,000 to to hire the consulting team. Currently, the village's official seal shows a horse's head in the shape of the letter A and the Discover Arlington marketing logo has a clock tower on it, according to the Daily Herald.

"We have seven different logos that have proliferated throughout the village over time, so that is part of the scope: looking at bringing that back into scale and what can we do with that village logo (and) how can we get one more-cohesive message in our logo development," said Charles Witherington-Perkins, the village's director of planning and community development.

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