Business & Tech
Red Hen Keeps Focus on Quality, Handmade Bread
The secret to one local business is to keep it simple.

Much like in the popular children’s book The Little Red Hen, Red Hen Bread cafe is all about quality, handmade bakery.
Only here, even if customers aren’t contributing to creating the treats, they still get to share in eating the countless artisan breads, pastries, sandwiches and more that Red Hen Bread whips up.
The shop opened in 1996 in the Bucktown-Wicker Park area and about four years ago, opened an Oak Park location. Besides its retail sites, Red Hen’s breads are found in many places throughout the Chicago area by wholesale, including La Scarola and Buona Terra.
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“We kept growing into more places because people just wanted the bread,” owner Rose Picchietti said. “It’s truly made by hand all day, we never stop. It’s what we like and what we believe in.”
Rose joined Red Hen after her husband, Robert, got involved early on. Robert is now the president and CEO of the company.
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Rose brought a strong background in retail, so she oversees operations at the two Red Hen locations. She never thought she would get involved in the bread business, but said it’s been great.
“I’ve always had a passion for quality,” she said. “It was a natural match. We’re consistent with what we do well.”
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Rose said she thinks Red Hen fits in well in both the Bucktown and Oak Park communities, especially because customers in those areas interested in fresh, handmade products. There’s an authentic and local feel to everything about Red Hen.
The cafe offers breads, pastries, cookies, cupcakes, tarts, sandwiches, soups, salads and coffee. Rose said the baguettes are some of the most popular items.
The sandwiches are also fantastic because Red Hen lets the flavors in each bread dictate the contents of its sandwich; essentially, pairing quality bread with other ingredients that make sense.
The shop even offers a kids' menu at both locations.
“It’s the perfect place to start your day,” Rose said.
Visit Red Hen Bread at 1623 N Milwaukee Ave in Bucktown or 736 Lake St. in Oak Park. Learn more at the Red Hen Bread website.
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