Does Your Business Need A Face Lift: Consider These Three Things

How do you know when it’s time to start rebranding or remodeling your business? Have your sales started to taper off or even lessen? Are you bored of the same old advertising methods? Are you craving something different? Chances are, if you answered yes to any of these questions, it’s time to make a change. There are three key areas to look at: Brand, Logo and Signage.

Brand:

A Brand is what your company is. It encompasses the company’s personality, culture, what products you’re selling, what it stands for, and it’s the way it shows its differences from competitors. Branding filters down through customer service, to employees and even to the technology used—website(s) and social media.

Perhaps you own a book company that wants to branch out into the stationary business—selling postcards, “Thank You” letters, calendars as well as books. By expanding what products you’re selling, you’re expanding your business’ Brand. Looking for new ventures and contemplating what you can do to boost your image is the basis of Branding or Rebranding.

Logo:

A Logo is a visual representation of your business’ Brand, or identity. It’s the one image that people take away from a company and helps customers remember your Brand.

An example would be, Microsoft Windows. Their Logo is simple, four smaller squares in the shape of a window. Something essential to their company that symbolizes their Brand. Using the same basic idea, they have remodeled their Logo a few times; keeping the four squares but restructuring the window and the colors they use. Creating a Logo and recreating a Logo doesn’t have to be a tedious process or a drastic change, it can be a simple switch of colors.

Signage:

Your signage is the biggest part of advertising and your best bet for increasing sales. It’s also the most versatile way of promoting your business and endorsing your products.

Signage comes in many different forms, from banners, wood signs and digital signs to car decals, magnets and floor mats. Anyone can use Signage to fit their needs. Garage sales are just as good of a market as a large wholesale electronics supplier. Why? Because Signage is 100% customizable and made to order.

Whether you’re just starting your business’ marketing plan or you’re looking to try something new, the three main areas to consider are Brand, the Logo you want to symbolize your brand, and the Signage you’re going to use to promote your business. Whatever you do, create something worthwhile, create something that stands out!