Construction sites present many unique challenges when it comes to signage. However, there are also many unique opportunities to advertise your business in conjunction with your work in different locations. People who pass by your site frequently will see your progress and associate it with your name. When selecting signage for a construction site, there are a few key qualities to look for. Signage that can be uninstalled and reinstalled is crucial when it comes to keeping your marketing cost-effective. Another typical concern is weather-resistance. A temporary business sign should be your primary marketing concern at your site, but there are several other applications where signage can be helpful as well.
Post and panel signs are among the most popular for construction site signage. These signs are typically available in 4' x 4' and 4' x 8' configurations, though they can be custom sized and die cut easily. They are available in wood, steel, aluminum and PVC, each an acceptable option for a construction site. They are easily installed and uninstalled anywhere with soft ground, making them a flexible, reusable option for future sites.
Custom options make post and panel signs an extremely versatile option. If your job sites are typically in high traffic areas with good lines of sight, consider double-sided printing to increase the amount of impressions that your signage makes. Your sign can be designed with a removable insert allowing you to customize the content for each individual job if you want to give it a personal touch. You can even add a programmable LED board to communicate notes about progress or your client to the public.
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Construction site signage follows the same design principles as traditional business signs. Your company's name and contact information are the main attraction. The sign should be legible from a distance, eye-catching, and consistent with your branding efforts. If your site is not well lit, it is easy to add reflective elements to your sign to improve the safety. In addition to a business sign, many commercial construction sites feature a panel sign displaying the building's design as well as some pertinent details about what the location will be when it is completed. This allows community members to follow your progress and stay informed of changes in their neighborhood.
Construction sites can also benefit from vehicle wraps and warning signage. Vehicle wraps are an excellent option for any company trucks or vans. It allows you to expand your marketing efforts outside the scope of the site and reach new prospective clients. Warning signage varies from site-to-site, including everything from traffic signage to hardhat warnings. These signs are typically very application dependent and their design is typically mandated by local law.
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Selecting signage for a construction site can be daunting, but if you know what you are looking for, it becomes rather straightforward. Consider the materials, size, and options that suit you, then contact a local signage professional to discuss design and production. Your construction sites aren't just your workplace, they're also your product. So take advantage of the proper signage to generate attention and business from your sites today.