When it comes to aquatic advertising, you can't beat boat wraps. To be fair, they don't really have much competition, but that doesn't mean that expanding your marketing plan from land to sea isn't a great idea. Boat wraps offer you unique exposure and they also provide a number of other benefits. If you're intrigued, keep reading! We'll talk about the perks of wrapping a boat as well as the best applications for boat wraps and give you some tips for designing them.
Obviously, any marine businesses are at the top of the list of companies who can benefit from a boat wrap, but you don't have to be in the water to see the value. Depending on where the boat is stored, any business can benefit from a boat wrap. If your business is close to a dock or marina, storing a wrapped boat there creates an impression on everyone who uses that dock. The best case scenario here is to find a spot that's also visible from a beach and from the water to maximize exposure. Storing your wrapped boat on land is also a viable option, size permitting. A wrapped boat in your businesses parking lot can be deployed as a secondary business sign to increase your visibility to traffic.
If you're not a business owner, you should still consider using a boat wrap for custom boat lettering and registration. It provides a far more personalized and appealing look for your watercraft when compared to traditional lettering. The benefits of a boat wrap go beyond exposure and aesthetics, they also protect your boat from the elements. Your boat's paint job will remain pristine underneath a removable boat wrap, regardless of inclement weather and harsh waters.
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When designing a boat wrap, the first consideration should be adhering to local lettering display laws. Once you've squared that up, you can get into the fun part. Boat wraps follow the same basic tenets of design as other types of signage. Use your brand colors. Make it clear, concise and legible. Avoid clutter. You can get more creative with larger boats, as their larger canvas supports more intricate design elements.
A boat wrap may not be a top-of-mind advertising strategy for landlocked businesses, but with proper placement, they can offer cost-effective local exposure. They also offer environmental protection in addition to flat-out looking cool. If you've invested in a boat, protect your investment, promote your brand, and turn heads with a boat wrap!
