Getting Social With Your Signage: Strengthen Your Brand's Reach by Connecting the Two Mediums

Social media marketing and signage typically provide value to your business in two different ways. While signage focuses on capturing the attention of people who are close to your business, social media is typically used to connect and communicate with users from all over. There is plenty of room for both types of advertising in marketing plans. In fact, savvy business owners can combine the two to get more out of both. To learn more about integrating signage and social media, and why you should, please read on!

For many small businesses, social media represents their primary method of communicating with existing customers. It allows them to update people on new products or deals and answer their questions. By supporting your social media with your signage, you encourage customers to create a link with your business instead of just forgetting about it until the next time they need your products or services. Staying top-of-mind, especially in competitive fields, can be the difference between a one-time customer and a repeat customer.

So if you want to add social elements to your signage, what is the best way to go about it? That depends on whether your signage is primarily traditional or digital. Digital signs offer more opportunities and more features for integrating social media, but there are still plenty of advantages with standard signs.

Tip number 1: Make it easy. Regardless of which medium you’re working with, the first thing your social signage should do is tell people where to find you online. By including your Facebook address or Twitter handle on signage, you make it easy for consumers to connect with you. You can even include QR codes in signage to take customers directly to your pages.

Tip number 2: Give them a good reason. Customers may need an incentive to check you out online. Use indoor signage to list off the benefits of following you. Popular topics here include staying up-to-date and exclusive online deals. The people you’re looking to reach through social signage are people who are not already following you.

A key advantage of digital signage is that it makes real time possible. With the right digital signage platform, you can display tweets or other messages from and about your brand in real time. Regardless of which medium you choose, it’s easy to see how incorporating social media into your signage can help connect the two advertising mediums and strengthen your brands reach.