How to Start Planning Now for Holiday Promotions

We all know those people – friends, family members, holiday enthusiasts – who start shopping for Christmas in July. They’re the ones who look for the best deals year round and whose mission it is to find the best Christmas gift. That’s why, as a business, it’s never a bad idea to start planning early for holiday promotions

When should you start planning for holiday promotions?

Statistics show that 40% of consumers start shopping for the holidays before Halloween and another 40% wait until November. To accommodate those early shoppers and get the best deal for your budget, starting to promote holiday sales from mid September to mid October is a realistic and reasonable goal.

Always budget, but budget first or budget later?

Always, always, always budget first. Remember that old adage, “The early bird gets the worm?” That applies to marketing, as well. The earlier you start planning for the holidays the better deals you get on your promotional products and the better off your businesses finances are. The last thing you want to do is underestimate the cost of marketing materials and when it comes time to purchase them, fall into a deficit. Having a vague idea of holiday costs at the beginning of the year for your annual budget is a good idea.

What marketing material works best for the holidays?

In your face marketing is your best bet and window lettering and window clings are the perfect avenue. Here’s why:

1. The biggest benefit for using window clings is that they are 100% reusable. So, not only can your customers save money when looking for early sales, but your business saves money with marketing materials that you can use again next year.

2. As a whole, people are aesthetically driven and the majority of sales stem from potential customers walking by. Creating a great storefront display with window lettering and clings that advertise products and sales are what make potential customers into consumers.

3. Everything is completely customizable. You can create your window clings to your businesses image. For instance, if your business sells furniture and it’s the only company in the area that sells modular couches, you can create a holiday decal to fill your storefront window catering to that product.

4. The best part about window clings is that it’s easy advertising. All you have to do is apply the window cling and walk away. Constant marketing with minimal effort.

Other point-of-sale signage

Although window lettering and window clings are a great idea for advertising holiday promotions, you still need signage within your store to help customers navigate which sales are best for them. And, much like window lettering and clings, point of sale signage is 100% reusable and 100% customizable. Some of the best point-of-sale signs that draw the eye include: floor decals, banners, standing signs, interchangeable lettering signs over aisles, and wall decals.

It’s never too early to start planning for the holidays, but it can be too late. If you want your business to get the cream of the crop in terms of marketing materials, the earlier you start, the better deals you get.