When it comes to cost-effective advertising for a special event, it's hard to beat yard signs. They are also easy to design, easy to deploy, and can aid in way finding. The many advantages and applications of yard signs make them a versatile tool for everyone from business owners to nonprofits to garage sale hosts. For some ideas about how to get the most out of yard signs at your next event, read on!
Target high traffic areas. Yard signs are a great temporary booster for exposure. While there are local ordinances that must be observed, yard signs frequently offer access to premium advertising locations that would never allow a banner or larger sign. Use this flexibility to your advantage and place your signs for maximum coverage.
Designate clear routes. Once you have captured someone's attention, they should reasonably be able to follow signs to your location. Many people aren't going to pull over to look up your address on the spot, so clear directions and visible locations are a must for way finding yard signs. These also offer you exposure to the community along your routes.
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Have a clear focus. Real estate is sparse on yard signs, so a premium is placed on clean design and concise messaging. Be sure to cover what, when, and where on your yard signs. You can install purely decorative yard signs at your location, if those signs no longer require a directional component like guiding customers to a specific room or entrance.
If you don't have a brand, choose eye-catching high contrast colors. Not every yard sign designer has a company and brand colors to dictate their design. If you're a homeowner or otherwise independent yard sign designer, choose a palette that demands attention and is easy to read from a moving vehicle.
