Illuminated Signage: Take the Hassle Out of 24/7 Advertising

One of the biggest mistakes a business can make is only using signage that works during the day. Your signage is your company’s first and longest piece of advertising, it only makes sense that you make it visible both day and night. Below are a few tips and suggestions to consider when you’re choosing to go with illuminated signage

Variety

There are a multitude of options for illuminated signage. Signarama offers static light boxes, digital, and LED displays as well as GLOW, NEON, and Slim-Lit signage. Each of these types can affect your business in different ways and are utilized in many fashions. The best thing you can do is speak with a professional at Signarama. They will send someone out to survey your area, discuss what the best option is for your business and what you are trying to accomplish, and then help you reach your goals in an affordable and timely manner.

Display

Along with choosing the correct signage, you need to choose what you want your signage to say or what picture it should portray. Some businesses use illuminated signage for simple signs, for example, close, open, and the store hours. Other companies use illuminated signage for their primary sign, as they are easier to read during the day and at night. Restaurants are renowned for using static light boxes as it makes their business easier to see from far away and while driving, and it also allows them the flexibility of turning the light on and off (i.e. night vs day). There’s no squinting necessary and the typical black and white lettering can be tiresome for your eyes.

Affordability

One of the best aspects about illuminated signage is that it’s an affordable way of advertising 24/7. When people think lights, they automatically assume electricity and then immediately think of the bills. That’s not the case. GLOW signs are a fantastic example of this. Photo-Luminescent signs are 100% non-electrical and 100% safe. They store light retained from the sun or other forms of light during the day in order to emit a glow at night, hence their name. Many night clubs and convenience stores use these to advertise their business without using harsh light or expending too much energy. Other businesses like movie theaters will also use these, as it’s a safe way to direct moviegoers in case of an emergency or even as regular directional ques (i.e. where the restroom is), as it isn’t as disruptive.

Signage is more versatile and far more flexible than it used to be. Different types of signage can influence a business in a variety of ways. Illuminated signage is one of the more flexible types as it can be used both day and night and offers 24/7 advertising for your company. If you are going to be investing in your company, then why not invest in a product that will advertise independently without you having to do all of the legwork? Take the hassle out of advertising. Speak to a Signarama professional and they will help you choose the best illuminated sign for you!