Outdoor Signage: Use Custom Awnings for Multi-Purpose Benefits

Many companies utilize outdoor signage to help promote their business. The most common include pop-up signage, banners, and LED graphics; however, there is another kind of “sign” that many overlook: awnings or canopies. Not only are they a great weather protectant, but also they are cost friendly and completely customizable. They’re widely used from small ma and pa stores to larger chains. Here are a few reasons why awnings should be used in your arsenal of advertising methods

Fiscally Friendly

There are two types of fabrics that you can choose between when considering a custom awning: vinyl and canvas. These two fabrics are easily cleaned and can be reused or “reskinned” whenever needed. Because of the longevity of these fabrics, they can last anywhere between 5 and 10 years depending on your level of upkeep. This is a huge cost saver as most wear and tear on signage forces you to recycle or replace after a year. Additionally, custom awnings covered by Signarama only charge for the area covered by the design or decal not the entire surface area of the awning. Saving your business not only on the initial cost, but on yearly gross spending for 5 to 10 consecutive years.

What Weather?

Rainy, slushy, or snow ridden days make shopping a nightmare. It’s always a mad dash into the store or the dread of the rain dripping from the building that makes people question getting out of bed. With the use of awnings, you eliminate the possibility of slick store fronts and provide shelter for customers seeking refuge from the elements. In some cases, this shelter is the oasis needed until a client can pull their car up to load up their purchases. Awnings are a benefit to not only your customers, but you as well. Your signage promotes your business as well as provides a multi-dimensional purpose for your clients.

Completely Customizable

The best part about Signarama’s signs is that they are all completely customizable. This holds true for awnings, as well. Aside from the choice of either vinyl or canvas for the fabric, you can choose the colors, fonts, images, sizes, and even shapes – round versus horizontal lines. This gives your company the ability to create unique and individualized signage that directly correlates and promotes your business.

Awnings are a tremendous addition to your advertising and marketing plan. Not only are they cost friendly, but they provide shelter from the elements and are completely customizable. They lessen the workload for daily advertising and eliminate a portion of the footwork needed for every day marketing efforts. All in all, they are a solid investment and a multifunctional tool that benefits the client and your business.