Put Some Spring in Your Marketing Plan

After one of the snowiest, most bitter cold winters in recent memory, spring is finally here! That means a reprieve from polar vortexes and a great opportunity for seasonal promotions and new signage. As the weather warms up, many industries see an increase in business. If you want to capitalize on stir-crazy consumers, you'll need to be prepared to grab their attention and offer them a reason to check out what you have to offer. Luckily, there are plenty of great options for spring-themed specials for any business.

Add Spring Signage

With modern materials, most styles of signage can be deployed year round without issue, but spring is still the perfect time to add a sidewalk sign or banner. Warmer weather means more foot traffic and a well-placed sign will let you capitalize on it! If you can encapsulate the feeling of spring with bright, bold colors, then your signage will likely capture more eyeballs.

Create Shelf Space With a Spring Cleaning Sale

It is common practice to mark down seasonal wares as the seasons change. If you are looking for a way to set your promotion apart from your competitors, consider a spring-cleaning theme. It's a festive way to present your sale and guarantee that you'll have plenty of room for new products.

Support the Team

Spring has no shortage of sporting events to center a promotion around. The NCAA basketball tournaments, the NBA playoffs, and the NHL playoffs are always a great time for sales and specials at bars, but any business can benefit. Build a bracket of discounts and let customers vote for which ones they want online or in store, or offer a specific discount the day after a local team wins. Please note that many teams, including March Madness, are trademarked so you should do your homework before designing any marketing materials.

Celebrate Earth Month

April is Earth Month and you don't have to specialize in environmental products for it to be a great opportunity to connect with your customers. Throughout April, any business can use social media to share their best environmental practices and solicit ideas for new ones. Another good way to capitalize on Earth Month is by selling branded reusable shopping bags and offering a small discount to customers who opt for those instead of traditional disposable bags.

No matter how you approach it, spring is an ideal time to really put some spring in your business! Capitalize on the fact that people have been cooped up inside all winter and are ready to go out and about. Just remember to have a strategy in order to reap some of the benefits of the increase in outdoor traffic!