Signage Tips: The Depth of Dimensional Lettering

Consider this: when you meet someone for the first time—for a date, an interview or at a social gathering—you want to make a good impression. Generally speaking, you go the extra mile—long shower, tasteful perfume or cologne, perfectly coiffed hair and makeup—because your appearance is the start of that first impression. Similarly, when you own a business, oftentimes the first impression your business makes on any consumer is through its signage. The complication arises when you want to appear professional, but you also want to stand out. So, how do you create unique and eye catching yet sophisticated signage? Why not try using dimensional letters!

Gloss & Shine

If you’ve ever walked into a law firm in downtown Chicago, chances are you’ve seen the 3D lettering showcased above the main entrance or just behind the front desk. Larger businesses tend to go for gloss on the lettering, choosing bronze, copper, stainless steel or aluminum to add a little more shine and maturity to the business. Precious metals add a more cultured and refined look to what otherwise could be a simple sign.

Rough & Uncut

Restaurants are notorious for using dimensional signage, especially lettering cast from wood, plastic, foam or PVC. Why? Because it adds a more grounded and down-to-earth sophistication that can last for longer periods of time through many types of weather. It’s also easier to keep clean with no worry of rust or smearing.

Font & Color

Just like any other signage, dimensional lettering is entirely customizable. The length, font type, coloring and even backlighting can be molded to your company’s needs. For instance, the bronze and copper lettering can be buffed to your preference: some prefer the shine whereas others might prefer a rougher look to their copper signage. The same can be said for plastic or PVC lettering.

If you’re looking to make a big impression with minimal fuss, dimensional lettering is the way to go. It’s sophisticated yet bold. Even the smallest of signage can make a big impact when you make it stand out. Contact Buffalo Grove Signarama today to see if adding dimensional lettering would be a great addition for your business.