Six Ways to Liven Your Business By Using Instagram

Nowadays everyone has their eyes glued to their phones, laptops and iPads. No longer is technology a separate entity, it’s become a part of who we are. An extension of our limbs. Almost as if we can’t survive without it. Oh, the terror! Dramatics aside, technology is the basis for a lot of what we do today. From the way we communicate, to the way we work; it’s constantly evolving for the better. What does that mean for a lot of businesses? Time to amp up your game!

One of the most beneficial advances in technology for businesses is the use of social media. More specifically, Instagram. Instagram is what Facebook used to be—bare-bones, clear of most of the useless babble and simple. It’s an easy way to keep abreast of social changes and make use of quick advertisement.

How can you incorporate it in a new or existing marketing plan?

1. Make it a footer. On billboards, cards, pamphlets or whatever your company may use for its advertising and marketing methods, add a small footer with your Instagram tag.

2. Make it interactive. With any short video or picture you post, propose a question or ask something trivia related.

3. Make it shareable. The best form of advertising is word of mouth. Make it available to the public to share and share it across all of your social networking sites.

4. Make it professional. Although your intent should be to appeal to the masses, make sure that it looks professional. Don’t use a blurry or under-lit picture. Well-lit, crisp images that tell a story should be the goal!

5. Make it business related. The best way to get word around that you have a new product or a great sale is via social media. Post upcoming events on Instagram. You only do a little to reach a lot.

6. Make it regular. Update your Instagram regularly. Whether it’s once a week or five times a week, consistency is key. If you have a hard time keeping track of when you need to post there are plenty of programs that do a lot of the scheduling for you.

Though the ever rising dependency on social media for marketing and advertising can seem daunting, keep in mind that some of the best changes are a little scary in the beginning. Consider these few things: the use of social media can reduce unnecessary advertising spending by the thousands, you can reach thousands with a simple click of a button and you are given complete creative control. Amplifying your business is an upload, filter and one post away.