Three Things to Consider When Using In-Store Signage for Sales and Promotions

Offering sales and promotions is one of the most effective ways to grab the attention of shoppers. Finding a great bargain makes people feel excited and at ease about a purchase. As a business, how do you let your customers know about your sales and promotions? The answer is simple—advertise them! A great strategy is to utilize your retail space and invest in point of sale signage.

Choose your signage

There are a multitude of options at your disposal: From window decals, standing banners, to floor graphics and hanging signs, and even digital signage. Once you’ve chosen your signage, then you can choose the fabric—vinyl, polyester and canvas—followed by the size and shape you are looking for. All banners are completely customizable, so the options are practically limitless.

Choose your design

You want your point of sale signage to promote your business. Play around with the graphics, the phrasing and even the font. Make it eye catching, use bright and contrasting colors and interesting images; however, don’t make it so convoluted that people become distracted looking at it. You want the sale to be the focal point.

Choose your placement

With in-door point of sale signage, placement is key. The best areas to utilize are your windows as the sales will draw in traffic, above the aisles and entrances of the store as you’re advertising what they should be looking for to get the best deals, and around the checkout lines—on the floors, on counters, and above the checkout areas. Wherever people are going to pause is where you want to place your signage.

Your biggest asset for in-store promotions and sales is your retail space and how you use it. In-door signage eliminates a lot of the leg work needed to advertise for promotions or sales and offers already paying customers an incentive to spend a little more to get a lot more. So, choose your signage, design it and then let it do what it does best, sell!