Neighbor News
Tips for Increasing Effectiveness and Getting Creative With Changeable Letter Signs
The affordable and versatile sign option that many businesses rely on to promote their business.
Even with all the digital sign options available today, changeable letter signs are still popular among many businesses for promotion. Larger chain stores like 7-eleven, churches, theaters and gas stations are using them, and even small Ma-n-Pa stores have started displaying their quirky quotes to get passersby to stop in.
What makes them so appealing? Affordability and versatility! Buy them once and reap the benefits for years to come. Anytime you have a new message to send out, just swap out the letters! Upcoming event? Share it! New sale? Get people in the door!
So what’s the best way to increase their effectiveness? Just get creative! Most changeable letter signage comes with rows built in that you feed the letters into, like the page of a notebook. And, though we’ve been taught to write line by line, creativity rarely adheres to rules. So, here are a few things that companies do to make a big impact with their changeable letter signage.
Find out what's happening in Buffalo Grovefor free with the latest updates from Patch.
They use different font.
Using varied fonts and colors makes signs more appealing and eye-catching. People take notice to things that they’re naturally drawn to.
Find out what's happening in Buffalo Grovefor free with the latest updates from Patch.
They connect with their audience.
Messaging is everything. When you can resonate with your target audience, it just makes the likelihood of them becoming a customer that much more. Remember, if you’re speaking to everyone, then you’re really speaking to no one. Speak to your ideal customer!
They play around with lettering.
Again, what are you doing to capture the attention of those wandering eyes? Making your lettering look and sound unique is a great way to do that. Flip the letter R, use unique spelling, and play with the way words and letters are organized.
Final Thoughts
Don’t be afraid to get creative or try new things. Being original and unique is what makes a company more appealing. Try messing around with shapes, writing diagonally, or investing in letters of different colors. Nothing ever good comes from playing it safe. Try standing out!
