Fireball Launches ‘Dad Bod Whisky Fanny Pack’ Ahead of Father’s Day Drop

Fireball is stepping into the Father’s Day spotlight with a new limited-edition release aimed at honoring, and humorously rescuing, one of pop culture’s most debated physiques: the dad bod.

The brand, known for its cinnamon-flavored whisky, is debuting the “Fireball Dad Bod Whisky Fanny Pack,” a wearable novelty designed as a playful tribute to the laid-back lifestyle often associated with backyard grilling, cargo shorts, and a more relaxed approach to fitness culture.

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The release leans fully into satire, positioning the dad bod as a “declining species” in need of preservation amid what Fireball describes as rising “gym-fluencer” culture and hyper-optimized fitness trends.

The limited-edition fanny pack is styled to resemble a dad bod and includes a built-in concealed pouch holding 1.75 liters of Fireball whisky (roughly 35 shots) along with a dispensing spout intended for group gatherings and backyard events.

The pack makes a great gift, especially for Father’s Day, complete with cheeky design details meant to exaggerate the “dad aesthetic” it celebrates.

To promote the launch, Fireball partnered with Southern Charm personalities Austen Kroll and Salley Carson for an over-the-top, cheeky PSA-style campaign asking fans to pledge support for the dad bod.

The campaign humorously frames the dad bod as something disappearing from modern culture, encouraging fans to “pledge support” and help bring it back into the spotlight.

The Fireball Dad Bod Whisky Fanny Pack will retail for $24.99 and be available Wednesday, June 10 at 10 a.m. EST at FireballDadBod.com. If you miss that, don’t worry - it’s also available at retailers nationwide for a limited time.