A Bigger, Better Chicago Tribune
Finding the key to expansion through audience knowledge and new formats.
Amid the media industry’s crisis, the Chicago Tribune Media Group set out on a journey to transform how Chicagoans experience its brands. Along the way, the Tribune expanded its printed edition, added more coverage, launched new digital media and sponsored a wide range of public events programming. Deeper understanding of consumer segments drove the process. Gerould Kern, SVP/Editor and Phil Niccolls, Sr. Director of Marketing, discuss the Tribune’s developments and its implications for the future.
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