CHICAGO PREMIUM OUTLETS GOES 'MISSION PINK(R)

Chicago Premium Outlets today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member of this community, Chicago Premium Outlets provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Emily Zimmermann, Chicago Premium Outlets’ Director of Marketing and Business Development.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Chicago Premium Outlets will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

· Wall of Strength – For a $1 donation to Susan G. Komen, survivors, families and/or friends can write a message of strength on a foam board “brick,” take a picture and post their picture on the center’s Wall of Strength and share via social media.

· Voucher Cards – $10 voucher cards, available at Guest Services, offer 25 percent off one item at all participating retailers. Shoppers purchasing voucher cards will also receive a free pink tote from Samsonite, while supplies last. One hundred percent of these donations will benefit Komen.

· Surprise and Delight – Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with pink water bottles and other ‘Mission Pink’ treats as they shop.

· Building Awareness – On select dates, representatives of Susan G. Komen will be on-site to share breast cancer awareness information and answer questions.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.