Glenview Unveils New ‘Glenview Good’ Brand as Resident Satisfaction Hits Near-Perfect! 98%!!!

GLENVIEW, Ill. – There’s a new kind of good in the north shore, and it officially has a name: “Glenview Good.”

After months of quiet appearances at local events—from the June Summerfest and Wagner Farm activities to Glenview Road business gatherings hosted by the Friends of Downtown Glenview Organization—the village has made it official. On April 7, 2026, the branding agency All Together unveiled the Village’s new tagline and logo during a meeting of the Board of Trustees, cementing a phrase that residents have already embraced with enthusiasm.

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The tagline, which appeared on everything from village hall summer break notices to community flyers, is now the centerpiece of a comprehensive brand overhaul. According to the village’s website, “Glenview Good” is more than a slogan—it is “your standard of quality, your way of being in community, your shared values, and your source of pride.” The village added that the phrase is “brand-able, memorable, and can't be easily replicated by competitors,” creating a proprietary identity that belongs exclusively to Glenview.

The branding strategy, developed in partnership with the placemaking agency All Together Studio, deliberately avoids comparisons to other suburbs. “By claiming 'Glenview Good' instead of chasing 'the best,' you position yourselves as confidently excellent without pretension,” the village explained. “You're defining your own standard of good, one that's authentic to who you are and welcoming to everyone.”

That confidence appears well-founded. The 2025 Annual Community Survey, conducted by the ETC Institute and released during a village board meeting last year, found that a staggering 98% of residents rated Glenview as an “excellent” or “good” place to live—a figure that village officials noted is virtually unprecedented.

“It doesn’t get any better than that,” one board member remarked at the time.

The survey results underscore what many locals have long known. Glenview’s schools remain a top draw, with Glenbrook High School District 225 recently ranked the No. 1 Best School District in America by Niche, out of more than 11,000 public districts nationwide. The park district has also earned gold-medal recognition, and residents frequently cite the community’s strategic location—accessible from every direction—as a key advantage over lakefront neighbors.

“Glenview has always been a good place to live,” said Susan Williams, who lived in the village for over 30 years before moving to Sun City. “I miss my life in Glenview.”

The full brand launch is anticipated to begin this summer, when residents will see “Glenview Good” appear across village communications, including the website, social media, and community materials. The rollout coincides with another initiative designed to boost community pride: the elevation of the historic Jackman Park Bear as a central mascot.

The century-old bear statue, originally commissioned by steel magnate Edwin Jackman as the “Children’s Fountain,” was dedicated on September 15, 1917, at Glenview Road and Pine Street. Nearly the entire town of roughly 300 residents turned out for the unveiling, which featured the Great Lakes Navy Band and legendary marching band leader John Philip Sousa. The fountain originally provided drinking water for humans, horses, and pets across three tiers.

Over time, the bear became embedded in the village seal and official flags, and the motto “Hug the Bear” emerged to encourage residents to collectively give, serve, and care for their community. The fountain was moved several times—to Jackman Park in 1923, then to the former Village Hall on Prairie Street in 1963—before being fully recast in 1998 after significant deterioration. It returned to a newly built circular plaza in Jackman Park just in time for the village’s centennial celebration in 1999.

Now, the bear is stepping back into the spotlight. A person in a Glenview Bear suit attended several business events on Glenview Road this spring, though a spokesperson at Summerfest noted that the costume proved too hot for summer appearances.

“Glenview’s story has always been one of transformation,” the village stated. “Where history is honored without being frozen, and where progress and preservation walk hand in hand.”

With near-universal resident satisfaction, a fresh brand identity, and a beloved mascot leading the way, Glenview is making clear that its standard of good is one that belongs exclusively to its community—and residents couldn’t be happier.

For more information on the Jackman Park Bear and Glenview’s history, visit the Village of Glenview History hub.