Consultant: Northfield the "Comfortable Corner" of North Shore

Northfield has been labeled “The comfortable corner of the North Shore.”

According to the Winnetka Talk - as part of the village’s plan for a marketing, branding and village identity plan, consultant ChandlerThinks presented his ideas at the January 20 village board meeting.

“It’s nestled inside Chicago’s esteemed North Shore,” ChandlerThinks owner Steve Chandler said. “It means people are friendly and approachable, it means they are near everything they need, but always comfortable at home, and it means the quality of life that goes with North Shore living.

Included in the presentation was a redesigned logo and graphics Chandler said were created to be “sophisticated, but not flashy.”

Read more via the Winnetka Talk