Score Business Forum: Time to Step-Up Digital Marketing Strategy

Susan Wilson Solovic, an award-winning entrepreneur, best-selling author and media personality, will be the keynote speaker at the Score Business Forum on Tuesday, February 20, 2018 at Loews Chicago Hotel, 455 N. Park Drive, Chicago.

Solovic will be joined by panelists from Facebook, Google and other experts in digital marketing. Solovic’s keynote theme will be “Upping Your Game in the Digital Age.”

The forum, “Growing Your Business in the Digital Age,” is open to small business owners and start-up entrepreneurs. Register at: www.scorebusinessforum.org. Pricing is $89 per entry.

“We are thrilled to have Susan as our keynote speaker,” said Dan Pollack, Chairperson of the SCORE Business Forum. “She is considered ‘THE Small Business Expert’ and helps companies make more money by transforming the way they think about their businesses, and by realizing their potential,” Pollack added.

Upping Your Game in the Digital World

Attendees at the Score Business Forum will learn how to examine their business operations and determine how to “build innovation into your company’s DNA,” Solovic points out. “Among the topics we will address are how business owners can leverage technology to set their business apart from the competition,” Participants will take away great digital strategies to truly up their marketing game,” Solovic said.

Event Panelists: Distinguished for Digital Marketing Expertise

The Score Business Forum will feature three panel presentations on the popular topics of “Powerful Digital Marketing,” Using Social Media to Grow Your Business,” and “Collecting and Effectively Using Digital Data to Grow Sales.”

Solovic added, “Our panelists are here to talk with you, not at you. Our moderators will be in the audience to facilitate the dialog and provide you an opportunity to participate.”

Panelists who will share their experience and practical insights in digital marketing and data management : Chad Kramer, Partner Manager at Facebook; Diran Hafiz, Head of Advertiser Analytics, Microsoft Advertising; Ken Stollman, Strategic Sales and Marketing Executive, Salesforce and Timothy Solomon, co-founder of OneIMS and Clickx.

Panelists also include: Margaret McGraw, Director of Data Analytics and Digital Marketing, Wintrust Financial Corporation; Rod Holmes, a founder and Managing Partner of Chicago Style SE0—a Google Premier Partner; Marc McGuigan, Vice President, Digital Sales at Bridge Marketing; Tracy S. Schmidt, Director of Social Media at Update and Bruce Montgomery, President, Montgomery & Company.

“The benefits of attending the Score Business Forum (Register at www.scorebusinessforum.org) includes learning how to grow sales using digital media, offers a tremendous opportunity to network with small business owners, and provides resources for growing your business by visiting the 25 businesses and organizations in the Vendor Village” Pollack said. There will be over $3,000 in raffle prizes and luncheon will be served. All attendees will receive a free copy of 'Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches.'

About Score Chicago

www.chicago.score.org is one of 300 chapters of SCORE, a national, non-profit resource partner of the SBA with over 11,000 volunteer mentors that utilizes the expertise of current and retired business owners and executives to provide free mentoring, free & low cost business workshops and free consulting to entrepreneurs starting and operating small businesses. Since 1964, SCORE on a national level has helped more than 10 million aspiring entrepreneurs.