Business & Tech
You are Family at Fred's Diner
The secret to how the Grayslake staple keeps diners coming back for more.
With only a few dozen booths, stools and tables, brown paneling on the walls and the hot skillets in plain view, Fredβs Diner on Grayslakeβs Center Street is the place to be on any given morning.
A few hundred or more hungry residents will pack in to get the biscuits and gravy, an omelet, a burger or a bowl of soup. And just as much as the food is a hit, so is the atmosphere: friendly, down-home, easy.
βWe are very casual. We treat people like family,β said owner Joyce Schaefer. βWe will give you a hard time if you have it coming, or be sympathetic and buy you a cup of coffee when you need it.β
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Schaefer has been at the helm for 17 years, buying it from Fred himself in 1996. In that time few things have changed.
The current chef, Bernie Reyes, has been manning the kitchen for 12 years. Just as long as Fredβs current brand of coffee. βYou have to have good coffee. I found this and stuck with it.β
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The prices are fair and Schaefer has hardly raised them despite a struggling economy. βI really try to consider the customer. They are hurting too,β she said. βThereβs no sense on hurting both of us. Itβs just not worth it.β
"We are what we are"
The no-nonsense approach seems to be the secret of Fredβs success. Only open for breakfast and lunch Monday through Saturday, and closed on Sundays puts the diner in its own niche.
βAll of us in town have something different to offer,β Schaefer said. βWe are what we are.β
Schaefer said at one point she had considered opening for dinner, but knew the competition was too stiff. She briefly thought about changing names, but realized Fredβs is what the community knows. She also said despite the fairly cramped quarters she never thought about moving locations.
βThis is what makes us Fredβs, the paneling and all.β
There are regular customers who often start their day at 4:30 a.m. when the diner opens for a cup of coffee. Others trickle in later to enjoy a seat at the counter and full view of Reyes and his team filling the orders.
Nancy Pugh of Wildwood has been a regular for 25 years. She said she comes for βthe Girlsβ referring to the waitresses who treat everyone like a brother, sister or friend. Hustling and bustling back and forth, pouring coffee, taking orders, delivering food and chit-chatting, the six full-timers and one part-timer take Schaeferβs approach:Β make everyone feel at home.
Great value
Amy Lang and her husband Tom would consider themselves regulars. Seated at the counter on a Friday morning within minutes their favorite breakfast is in front of them.
βThe food is always really good. And, I donβt even like breakfast food!β Amy said with a plate of eggs, hash browns and sausage in front of her.
βYou really canβt beat the value. This would cost us double somewhere else,β Tom added.
Schaefer never thought she would own a diner, let alone still be there almost two decades later. She began working at age 14 at a restaurant in Libertyville and continued for years as a waitress and learning the kitchen.
When the opportunity to purchase Fredβs opened, Schaefer said a partner convinced her it was a good decision. βI was hesitant at first; just wasnβt really sure.β
Today Schaefer said she couldnβt imagine herself anywhere else.
At age 60 Schaefer said she has thought about retiring, but is not close to making that happen. For now, she seems content in the comings and goings of Fredβs. βEvery day is something different, something new.β
Do you have a favorite restaurant in town? Tell us in the comments below.
