New Balance North Shore Celebrated 20 Years in Business with Family Fun Day

Allen Adelman, founder of New Balance North Shore celebrated his store’s 20th Anniversary last month with a Family Fun Day for the community. Throughout the day, customers enjoyed a variety of activities including contests, raffle prizes, photo booth fun, temporary tattoos, live entertainment, refreshments and an anniversary sale with New Balance’s most popular shoes rolled back to 1995 prices, the year that Adelman first opened his doors.

Adding to the anniversary festivities was Kelly Moyer, founder of Highland Park’s Tails of Hope, who attended with several dogs that were ready for adoption. New Balance donated $1 to Tails of Hope for every pair of shoes sold during the Family Fun Day to help support Moyer’s no-kill, non-profit animal rescue and adoption organization. In addition, Highland Park Mayor, Nancy Rotering, stopped in to visit with Adelman and his staff to congratulate the New Balance team on 20 years of success.

Adelman credits his store’s longevity to consistency and hard work, dedication to great customer service, and the growing popularity of New Balance footwear over the years. “Having this anniversary event was our way of showing appreciation to our many loyal customers and their families; people we’ve fitted with shoes since the very beginning,” he said. “It was a wonderful celebration!”

New Balance North Shore is located at 610 Central Avenue in Port Clinton Square in Highland Park. For more information, call 847-266-8323 or visit www.shopnewshoes.com

About New Balance

New Balance North Shore, opened in 1995, is locally-owned and operated, under a special license arrangement with the New Balance company. In 1995 there were only two other similarly-launched stores in the USA. Now there are more than 170 New Balance Licensed (NBL) stores across the United States and Canada. Each NBL remains locally-owned within its region to promote better customer service, innovation, and entrepreneurship.

New Balance is a privately-held company headquartered in Boston, MA that produces athletic footwear, apparel and accessories for markets worldwide. As a manufacturer, New Balance is the only major shoe company that manufactures athletic footwear in the USA, with 25% of its sales in the U.S. produced at five New England facilities. New Balance also operates about a dozen of its own retail stores, including Experience stores in Boston and New York, and Factory Outlets at locations throughout the country. Overall, New Balance employs more than 4,000 associates around the globe.