Lake Forest Creates Social Media Guide for Businesses

The city of Lake Forest recently released an updated Social Media Guide for Businesses, version 2.0.

A survey conducted last month serves as the basis for the guide, which provides data on the number of businesses using social media and what sites they use and detailed information on a dozen or so social media options and what each provides.

See the guide here

The results gathered will help business owners to better understand social media use and perception in the competitive small business world, according to a news release issued Wednesday.

The guide was prepared by Molly Gottfreid, a Lake Forest College intern with City Hall majoring in Art and Communications.

“You can really count on the millennial generation to figure out what new social media strategies are working and not working for small businesses,” said Susan Kelsey, Office of Economic Development. “Many small businesses are now updating their social media sites to conform to the growing trend of mobile devices. The city releases this guide to help local businesses prepare for the upcoming BMW Golf Tournament in anticipation of 125,000 visitors.”