LEAD AND LIVE4LALI TO PRESENT #iPrevent SOCIAL MEDIA CONFERENCE FOR SUBSTANCE PREVENTION

LAKE FOREST, IL – JANUARY 11, 2016 – LEAD, a Lake Forest based non-profit, will present #iPrevent, a social media conference for substance prevention, at the Intercontinental Hotel in Chicago on January 14 and 15, 2016. The conference is being held in partnership with Live4Lali.

The social media conference for substance use prevention fuses trends and tactics with technology and the truth about substance use from varying perspectives. This conference is designed to teach advocates, nonprofit leaders, elected officials and change agents how to engage audiences using digital platforms.

Leading authorities on substance abuse prevention, local legislators and community leaders will share valuable strategies on using the power of social media to prevent substance use, addiction and overdose. “The drug culture in this country is changing, and our efforts to reach people and save lives needs to adapt in order to have maximum impact,” said Michael G. Nerheim, Lake County State’s Attorney. “#iPrevent substance use, addiction and overdose by bringing community stakeholders together to drive solutions not stigma.”

“History and the current state of affairs regarding drugs in our culture shows us that one person can make a difference just by sharing information virally,” said Andy Duran, executive director of LEAD. “With #iPrevent we are moving beyond traditional prevention models and into a strategy focused around public health, stigma reduction and saving lives.”

Speakers include:

Andy Duran, Executive Director LEAD

Chelsea Laliberte, Executive Director Live4Lali

Kathie Kane-Willis, Illinois Consortium on Drug Policy

Michael G. Nerheim, Lake County State’s Attorney

Dr. Greg Scott, Associate Professor and Director, Social Science Research Center DePaul University

The Legislator Panel will include:

State Representative Lou Lang

State Senator Melinda Bush

State Representative Deb Conroy

Alexandra Breschi, Deputy Press Secretary for Congressman Bob Dold

Space is extremely limited for this conference, so sign up soon to ensure a spot. To register, visit http://www.socialmediaforprevention.com/chi-reg/

For more information, visit www.socialmediaforprevention.com/chi or call (847) 295-9075.

About LEAD

LEAD™ is a 501(c)(3) non-profit organization dedicated to parents and other adults and their role in the promotion of healthy family relationships and the prevention of alcohol, drug use, and other risky behavior by youth. LEAD has conducted workshops on the power of social media in prevention work in communities all over the country and at national conferences such as CADCA.

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Media Contacts:

Andy Duran, LEAD

Executive Director

aduran@leadingefforts.org

847-373-9700

Lara Beauregard

Lara@leadingefforts.org

847-542-0515