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Community Corner

PERSONAL BRANDING – Packaging Your Potential

Presented by: Suzanne Coonan, Principal & Executive Coach
at Aerial Leadership, Inc., & former LFGSM VP of HR

     Individuals are more likely to hire or
refer people they know, like and trust. Just as companies invest in marketing
to build the brands of their products, today individuals are finding value in
marketing themselves. The product is YOU. 
Volvo is known for safety and engineering design.  Nike communicates best in class sports
performance. What are you known for? It is more important than ever that your
“personal brand” communicate your expertise, qualifications and how you create
value for your current or future company.

    
In this interactive presentation individuals will gain a better
understanding of the importance of articulating and communicating what makes
you unique and how to package your potential. You will learn:

Find out what's happening in Lake Forest-Lake Blufffor free with the latest updates from Patch.

  • Why uncovering and managing your
    personal brand is so important

  • How
    personal brands communicate expertise and value

Find out what's happening in Lake Forest-Lake Blufffor free with the latest updates from Patch.

  • Ways
    to identify your value proposition and what makes you unique

  • Ideas
    for communicating the value of your career accomplishments and achievements

  • The importance of investing in your personal brand

    Suzanne
    is an experienced Human Resources leader, consultant and executive/career
    coach. She has nearly 20 years of experience in the human resources field
    including past positions at an MBA school, a legal publishing company, a
    technology consulting firm, and at Hewitt, a benefits
    outsourcing and consulting firm. She excels at strategic thinking and
    translating challenges
    into organizational initiatives that solve business issues. Suzanne has been
    recognized for her exceptional interpersonal, facilitation, coaching, and
    leadership skills.

  • Free for members; $15 fee for non-members

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