Great Wolf Lodge Surprises 50 Millionth Guest

From the Great Wolf Lodge:

January 28 2020

CHICAGO, IL (Jan. 23, 2020) – Marlene Smith and her family from Hillside received a howling surprise this afternoon as they were recognized by Great Wolf Lodge as the brand’s 50 millionth guest. In honor of this milestone, Great Wolf Lodge enhanced the Smith-Wicks family’s stay and provided a unique endowment of 50 one-night stay vouchers with special instructions to share the overnight experience with deserving individuals, families or organizations within their community.

“It’s such an honor to be recognized as the 50 millionth family,” said Marlene Smith. “I used to take my children to the Great Wolf Lodge in the Wisconsin Dells when they were younger, and it’s so exciting to be at the newly opened resort in Illinois to receive this award. We’re a giving family and I’m looking forward to passing this on to others so that they can enjoy Great Wolf Lodge too.”

The vouchers awarded to the Smith-Wicks family further Great Wolf Lodge’s philanthropic philosophy and overall company purpose of bringing joy to families. The Smith-Wicks family can gift the vouchers to individuals or organizations that are doing great things in their community. It could be a teacher, first responder, military family, or recognition for an individual’s efforts to make their community a better place.

To issue one of the allotted vouchers, the Smith-Wicks family will submit a brief one-to-two sentence overview explaining why the particular individual or family was selected to receive an overnight experience at Great Wolf Lodge. Great Wolf Lodge will issue the overnight voucher directly to the deserving individual or family, with a note thanking them for their support for the community. If the Smith-Wicks family is unable to distribute all 50 vouchers, Great Wolf Lodge can assist by gifting a portion of the vouchers to children and family focused charities that the resort routinely supports.

“We’re excited to not only celebrate our 50 millionth guest, but also to allow the Smith-Wicks family an opportunity to pay their good fortune forward and share the Great Wolf experience with 50 deserving families,” said Murray Hennessy, chief executive officer for Great Wolf Resorts. “Great Wolf Lodge has brought joy to families for 23 years, so to reach a milestone of this significance is a tremendous accomplishment. We look forward to creating more incredible moments and fun surprises to delight our next 50 million guests.”

In honor of today’s milestone, Great Wolf Lodge announced a special discount offer of up to 50% off standard rates for midweek stays through March 5, 2020. The window to book this exclusive, limited time offer is short; guests must reserve their suite before end of day on Saturday, January 25, 2020 to take advantage of the special offer. Guests can book by visiting greatwolf.com or by calling 1-888-960-WOLF (9653) and using the promo code, 50MIL.*

The first Great Wolf Lodge opened in the Wisconsin Dells in 1997. The family-friendly nature of the indoor waterpark resort resonated, and over the past 23 years, Great Wolf Lodge has grown to become North America’s largest collection of indoor waterpark resorts with 18 locations that stretch from Southern California to New England. Great Wolf Lodge celebrated its 50 millionth guest distinction on Jan. 23, 2020 at its Georgia, Grapevine, Illinois, Mason and Poconos resorts.

For more information on Great Wolf Resorts and its brands of indoor water park resorts, visit www.greatwolf.com.

This press release was produced by the Great Wolf Lodge. The views expressed here are the author’s own.