Here's 2 Change and great new Neighbors and Community!

October 8th 2014

HERE’S TO CHANGE AND NEW NEIGHBORS!

I’m writing this as a hello and happy greetings to introduce myself and business into the community. A constant challenge for any business is continued business building especially when they are newly organized. As your business grows you are constantly positively creating and building relationships with new customers. In many business survey results I see, the biggest reason customers cite that they purchase from/shop where they do is because they felt a “trust and confidence” in that business or person. This is our Focus; we always share these six ways to build customer trust before the customer even makes first contact with you or your brand. “Trusted Transparency”.

1. Stay away from cold impersonal business or actions and start being a warm, personable business and considerate human being. Building the company name is one thing but bringing an actual personality to a business is another. All your marketing should speak to one person not the huddled masses. Use less “I” and “we” and more “you” and “yours.” When you write your advertisements or social media; think of one customer you know and like; and talk to them as though you were face to face in the ad. This will reflect in the tone of the campaign.

2. Always Be Truthful! By that I mean, don’t tell just part of the truth in your ads. Nothing will upset a customer more than to see an ad for a product costing $49.95 only to discover, after the “fine print”, its $149.95. If there are additional enhancements that will make the product a better value; present them with the benefits that will display that value. Do not sell or try to sell products that are not a necessity for the client. They will thank you for it!

--. It’s one thing to be equal to or better than your competitor; but it’s an entirely different matter to sound like them in your advertising. When you say, “Best service in town” that’s just lip service. Best compared to what and who? Defined by what? There is a famous organization that uses this phrase, “Low prices are born here and raised elsewhere.” Sounds like a bumper sticker phrase. Cutesy but hardly builds trust and confidence in the business. If you are going to talk about your business in slogans ensure you are crystal clear in what you say. “We are the number one seller of XYZ snowmobiles in the tri-state area” and cite the statistics that back that XYZ is number one.

4. Spell & Define your guarantee. Build your reputation by standing behind what you do even if it costs you! You are probably familiar with Nordstrom’s - the Seattle based clothing chain. They are famous for their customer service. There is a famous story of a woman trying to return a set of tires she was convinced she purchased at Nordstrom’s. Despite the fact that Nordstrom’s doesn’t sell tires, and never has, they took back the tires and cheerfully refunded the woman’s money. Your word is your bond and so is your performance. Guarantee your work and stand behind it even if it hurts; keep the customer happier than they had planned or even asked for.

5. Make it easy for customers to communicate. Provide phone numbers, feedback email access and any other ways you can think of for customers to notify you when there is a problem. The longer it takes to resolve a problem the more potential customers will hear about this particular dissatisfaction with your company or performance. Or on the flipside, both sides would be very happy to know that they are working well together and under budget and ahead of schedule. We need to communicate effectively and often so that all things are being considered and addressed appropriately.

6. Build on your successes. Actively retain testimonials from satisfied customers and display them where customers can easily see them. A local car dealer I went to with my father as a young boy; had testimonials inside plastic sheets in a nice binder in the customer waiting area. While customers were waiting to pick up their vehicles they are simply reading truths and the positive statements that other customers have made about the dealership. A car detail er I worked with in Indiana takes a digital picture of each finished vehicle and e-mails it to the client so they smile and see the end result! Ninety-nine percent of the time he receives an acknowledgement that turns into a testimonial. They are everywhere!

This is priceless and I hope to ensure that I hold myself to the same standards and Instill Trust through Actions.
The company brand is important but not as important as your passionate, personal feelings showing in everything you do. Fortune 100 companies spend billions on image that is geared to creating trust and confidence in each company’s brand name and products. Sometimes the billions spent could be avoided by taking the conversational and honest approach. Stand by your customers and they will stand by you!

Look more @ www.catalyses3.com OR www.linkedin.com/in/ryanalopez

“Started in 2012; offering all-encompassing shared services for individuals, small to medium size businesses with a unique niche in Accounting systems, Business Software, Web technologies, Branding, Online and Digital Marketing Campaigns to name a few. A long time Musician and Artist, Ryan brings an artist’s eye to every client and project. That is his “X-Factor” coupled with a passion for implementing solutions that are highly affordable compared to his competitors. That is the organization’s number one priority. “Superior Service without Significant Spend!”