The Palmer House Hilton Unveils its Private Label Tequila, a Double Barrel Reposado Tequila to be Available Exclusively at Lockwood Restaurant & Bar and Potter's

Commemorating the 80th Anniversary of the Creation of the Bloody Mary, the Palmer House Reinvents Its Bloody Maria Using Their New Private Label Tequila

CHICAGO –The Palmer House Hilton, 17 E. Monroe, is proud to announce the arrival of its own private label Double Barrel Reposado, Palmer House Tequila, available exclusively at Lockwood Restaurant & Bar and Potter’s. Curated over several years, the unique tequila is designed specifically for an elegant, smooth sipping experience, yielding delightful complex tones of cooked agave, dried fruits and sweet brown spice that can also be enjoyed in many cocktails. To celebrate the release of its signature tequila and the 80th anniversary of the Bloody Mary cocktail, the Palmer House introduces the Bloody Maria, its take on the classic cocktail made with its exclusive Private Label Tequila.

Every bottle of the Double Barrel Reposado is distilled in Amatitán, Jalisco, Mexico at Tequila Herradura, a distiller that was founded in 1870 by Félix López. The extensive process begins with 100% blue agave tequila that is rested for more than 11 months in toasted oak barrels to create its smooth and inviting taste derived directly from each of the unique barrels it is aged in. Afterwards, the tequila is transferred to a new barrel where it is allowed to mature an additional month, ushering in an uncommon smoothness and complex flavor notes of cooked agave, dried fruits and sweet brown spice. The Palmer House Tequila is tasted, approved and authenticated by the Herradura’s master distiller to ensure quality and consistency in every ounce of every bottle.

The Palmer House offers the newly created Bloody Maria, $13.50, which celebrates the arrival of its signature tequila and the Bloody Mary’s 80th Anniversary. Although many hotels and bar around the world claim to be the original creator of the cocktail, some facts are known: the popular beverage was created in 1934 and originally named the Red Snapper as its current name was too profane at the time. The Palmer House’s Bloody Maria combines Palmer House Tequila, Guinness, lemon and lime juices, cilantro and a variety of spices to create a Bloody Mary that gives a nod to the tequila’s south of the border roots.

About The Palmer House

The legendary AAA four-diamond rated hotel has been hosting visitors to the Chicago Loop for more than 140 years. Today, the Palmer House Hilton continues to thrive in the heart of the theatre and financial district, just steps from the Art Institute, Millennium Park and State Street shopping. A short walk away is Grant Park

where summer festivals take place. Family attractions like the Chicago Children’s Museum and Navy Pier are just a quick cab ride away. The hotel features 130,000 sq. ft. of function space with more than 77 meeting rooms, seven ballrooms and two exhibition halls. Lockwood Restaurant & Bar, located just off the lobby, is open throughout the day serving contemporary American cuisine. Small plates and classic cocktails are served in Potter’s. Balance Spa features 14 treatment rooms including hydrotherapy services for the ultimate pampering. The fitness center offers over 10,000 sq. ft. of cardio and free weight equipment, an indoor pool, whirlpool, and saunas.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with nearly 672,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

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