What's your image of a chamber of commerce? A small town's business community meeting to swap business cards? While some of that continues, today you will find that the traditional chamber is looking ahead to new roles and ways to serve the community. Morton Grove has a century of history but looking ahead to the next hundred years of service.
Embracing the latest in communications and networking, the chamber of today helps the community and the business to participate in many ways.
Generating instant trust and market credibility in a highly selective marketplace and competitive marketplace where so much commerce is conducted online and with unknown entities, many legitimate and many not. Membership serves as a powerful consumer beacon of trust. Research indicates that consumers are more likely to patronize and support buying goods or services from companies that are local chamber members.
Amplifying your voice to local government helps to turn up the dial on your voice by combining it with others in a chamber. The squeaky wheel still gets the grease and many voices help to have your views heard by those in elective office. As a member of a chamber, you get a seat at the table to share your input about zoning, taxes, infrastructure and more.
Fostering B2B (business to business) connections and referrals cultivate highly valued networks that help entrepreneurs discover unexpected partnerships and keep revenue within the local economy. Business to consumer is another valuable tool provided when its members are the first place a prospective customer will look when seeking to fulfill their needs.
But what is most important is involvement. Just paying the dues and expecting miracles will cause many disappointment. What will help you succeed? Don't sit back, take the time to attend events, read the newsletters, share your stories, specials and unique business with the public. Just like doctors tell us going for a walk will help your health, getting out there and taking advantage of the most efficient and economical marketing tool you have, your membership in the Morton Grove Chamber of Commerce, will make your business a healthy one that will stand the test of time.
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