What happens when you visit a leads oriented networking group to try to sell your products or services? You are unlikely to meet anyone interested in buying anything from you. But you definitely will meet several people who want to sell you their products or services. So, how successful are you going to be in selling your wares when there are no buyers, only sellers trying to sell something to you?
Now let’s consider a learning oriented networking group. To begin with, since you don’t have people hitting on you for business, the atmosphere is more relaxed and enjoyable. And as the group shares information, you will learn some new things, and the group will learn about you.
Over time group members will begin referring business to you. Of course, you should reciprocate whenever possible. Ultimately, learning oriented groups may be more productive in helping you grow your business than leads oriented groups.
