Village Of Northbrook Partners With The Retail Coach

NORTHBROOK, IL — The Northbrook Village Board recently announced a partnership with The Retail Coach, a retail recruitment, market analysis, and development firm based out of Mississippi to create a retail recruitment and development strategy that will help drive new businesses to Northbrook.

Village staff met with The Retail Coach team in February to kick off the project, according to a news release. Along with Village staff, The Retail Coach team plans to work with existing property owners, brokers, and developers to identify possible areas of development and redevelopment to
encourage national and regional retailers to locate in the community.

First, according to the news release, The Retail Coach team will determine Northbrook’s Retail Trade Area, which is defined as the boundary from which Northbrook draws 80-85 percent of its primary consumers. Then, the team will use cell phone analysis technology to determine where consumers come from to shop and eat in Northbrook.

The Retail Coach, started in 2000, will then use that information to create retail profile reports and prepare
marketing materials to best represent the community to retailers, restaurants, and developers.

The Retail Coach will also develop a Retail Demand Outlook Analysis to determine which
dominant retail categories have the highest prospect for success in Northbrook. The Retail
Coach will use retailer matching methodology to identify what retail brands fit the community
and then reach out to these prospects on the Village of Northbrook’s behalf. This data will be a
valuable resource to the newly established Economic Strategy Commission in the Village
Northbrook.

“Northbrook has an outstanding culture of innovation and evolution. We also have a dynamic
business community that has chosen to invest in Northbrook and is pertinent to our growth as a
Village. Working with The Retail Coach will help us continue to be forward-thinking while we
plan for the future and position ourselves for success,” said Northbrook Village President
Kathryn Ciesla.

The Retail Coach team plans to visit Northbrook within the next month for their first on-the-
ground visit to the community.

For more information on The Retail Coach, visit https://www.theretailcoach.net. For more information on the Village of Northbrook, visit https://www.northbrook.il.us/