Fiat's 'Endless Fun' Theme Coming to Life in D228

Fiat’s “Endless Fun” theme is coming to life at Bremen High School District 228. Thanks to an ongoing community partnership between the school district and the Bettenhausen Dealership, each school received a custom wrapped Fiat 500 to use as a marketing promotion throughout the school year. The Bettenhausen family includes many Tinley Park High School graduates who continue to show their Titan pride and support the school in many ways. Their newest endeavor branches out to include the other three D228 schools as well: Hillcrest High School, Bremen High School, and Oak Forest High School.

Bettenhausen’s Advertising Director, John Doolin, worked to create colorful wraps for each car that would represent the schools to the fullest. The next step to this campaign is in the hands of each individual school. Working with different activity and athletic groups, the schools will use the cars for contests and fundraisers. One example is an idea to “Fill the Fiat” with items for a local charity. Each school will receive a monetary donation for their efforts in creating these events. The Fiats are a win-win for all parties involved. Having them at school events will raise awareness about the car, the dealership and the schools, while also helping organizations within the community.

Tinley Park High School Principal Theresa Nolan stated, “It was great to see all of the District Principals excited and enthusiastic when they received their school’s cars. We’ve already started brainstorming how we can use the cars for some upcoming events. The fun that these cars bring will definitely trickle down many different avenues this school year.”