Toyota Park Changing Name To SeatGeek Stadium

BRIDGEVIEW, IL -- If you thought Guaranteed Rate Field was an odd name, brace yourselves for SeatGeek Stadium to watch your favorite professional soccer team or band perform. The Village of Bridgeview announced that it has entered into a new partnership with mobile ticket-aggregator SeatGeek for naming rights for the venue presently known as Toyota Park. The new name goes into effect after the Chicago Fire Soccer Club’s final home match this fall, when the SeatGeek brand identity will be emblazoned throughout the stadium.

“We’re thrilled to align ourselves with SeatGeek as our new naming rights partner,” Bridgeview Mayor Steven Landek said in a news release. “We’re excited about SeatGeek making a meaningful and long-term investment in the stadium and our community.”

SeatGeek is a mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert and theater events. The venue is already home to Chicago Fire and the Chicago Red Stars women’s soccer clubs. The village and SeatGeek will work together to bring more live programming to the venue, including premier concerts, music festivals and international sporting events, with assistance from new venue management partner Spectra.

"Throughout the years our club - and most importantly our fans - have helped create memorable moments at this stadium," said John Urban, COO of Chicago Fire Soccer Club. "We look forward to having SeatGeek add to our home-field advantage.”

SeatGeek is an official partner of Major League Soccer and has club partnerships with Los Angeles Football Club, Minnesota United FC, Portland Timbers, Seattle Sounders FC and Sporting Kansas City. SeatGeek also recently announced partnerships with the NFL’s Dallas Cowboys and New Orleans Saints as well as the National Basketball Association’s New Orleans Pelicans. SeatGeek Stadium is the first naming rights partnership for SeatGeek, which was founded in 2009.

“Chicago is an incredible city for live events, and we look forward to welcoming locals and visitors to SeatGeek Stadium,” SeatGeek co-founder Russ D’Souza said.

A new 109-room Hampton Inn and Suites is being added at SeatGeek Stadium, as well as a mixed-use retail center featuring fast-casual restaurants and a variety of other businesses.

The naming rights partnership with SeatGeek for SeatGeek Stadium - where the Fire went 12-2-3 in 2017 - was secured by W Partners.