Neighbor News
On Aug. 26th: 'PR Secrets From a Media Insider' in Oak Park
Longtime journalist-turned-publicist Matt Baron helps small business owners learn how to get the word out about their expertise.
Drawing on his experience as a longtime journalist for national and local publications, Matt Baron on Tuesday, Aug. 26th is leading “PR Secrets From a Media Insider,” a workshop that has empowered dozens of local business leaders over the past five years.
“PR Secrets” helps individuals and organizations identify their newsworthy traits and convey that to and through the media.
The event, from 4:30 to 6 p.m., will be held at the Oak Park office of Baron’s practice, Inside Edge: Public Relations & Media Services, 1040 North Blvd., Suite 250. Using a 10-page workbook, Baron shows attendees how to spot their legitimately newsworthy elements and then communicate it in a compelling manner that secures media coverage and builds credibility with their target audience.
Find out what's happening in Oak Park-River Forestfor free with the latest updates from Patch.
Baron’s journalism career spanned more than 20 years. Between 1999 and 2005, he was one of the most prolific freelance reporters for the Chicago Tribune, including a four-year period when he was also among the most active freelancers for Time magazine’s Chicago bureau. For Time, he was assigned to cover the likes of golfer Tiger Woods and basketball star LeBron James and reported on a range of breaking stories, including the Sept. 11 terrorist attacks.
Baron’s work has also appeared in USA Today, Sports Illustrated for Kids, for which he wrote a statistics column for two years, and dozens of other publications. In the 1990s, his column, “By the Numbers,” was syndicated by Copley News Service. Since 2001, he has led workshops on numeracy (mathematical literacy), deadline reporting and other story-telling topics for reporters and editors at state press associations throughout the United States.
Find out what's happening in Oak Park-River Forestfor free with the latest updates from Patch.
Over the past nine years, Inside Edge PR has represented more than 100 organizations, including the Village of Oak Park, Downtown Oak Park, River Forest Township, McAdam Landscaping, Gloor Realty Co. among other local and national businesses.
The fee for “PR Secrets From a Media Insider” is $40. To register, call 708-860-1380 or email Matt@InsideEdgePR.com.
To learn more about Inside Edge PR, visit www.InsideEdgePR.com.
