Industry Innovators: Milk Handmade and PopUps Across America

The primary attraction to the physical retail experience is the ability to feel the quality of the material and see the way it fits the individual. However, in an era when most merchandise is purchased remotely, comfort and ease replaces this experience. Hallie Borden founded Milk Handmade in order to combine the visceral experience with the online simplicity. Milk Handmade products capture the thrill of discovering merchandise that makes the buyer feel beautiful and empowered, and can be purchased without ever leaving the house. How is this possible? Milk Handmade created an online store with PopUps Across America, enabling customers across the country to buy and enjoy Milk products. Since its inception in 2012, Milk Handmade has grown exponentially, and locations are “popping up” around Illinois. While Milk Homemade permanently resides in Andersonville, its products will be featured in the downtown Chicago mall, Block Thirty Seven, indefinitely beginning November 8th. The collection consists of high-quality, homemade clothing and jewelry from local designers and artisans and is available now on PopUps Across America.

Recently launched by PopUp Republic, PopUps Across America is an online platform that connects the brand, such as Milk Handmade, to its massive consumer base. PopUps Across America is the only online store exclusively for pop-ups, meaning it is structured to accentuate the opportunities and minimize the constraints pop-up vendors encounter. The concept behind this online marketplace is to expand the reach of pop-up vendors, such as Milk Handmade, from around the corner to consumers nationwide. For the consumer, PopUps Across America is a channel to exclusive merchandise at affordable prices. In order to maximize efficiency and profits, PopUps Across America promotes products through its website, blogs, newsletters, social media posts, press releases and more. The PopUp Republic network includes over 20,000 individuals and its website generates over 1,000,000 impressions per month, and now this vast network is available to vendors. Pop-ups like Milk Handmade are the future of retail, and PopUps Across America is the future of the pop-up industry.

About PopUp Republic

Founded in 2012 in Boston and now based in Chicago, PopUp Republic is a leading service provider for the burgeoning pop-up industry. Among its many offerings is an online directory that displays thousands of pop-ups occurring nationwide providing a one-stop shop for shopping enthusiasts, and an array of marketing services to help pop-up hosts promote their spaces.