Lids Rolls Out New Store Format Friday At Orland Square Mall

ORLAND PARK, IL -- If you like official licensed professional and college headwear, LIDS Sports Group will be rolling out a new store design concept this Friday, Aug. 3, at Orland Square Mall. The completely remodeled store is said to embody a new shopping experience for customers, according to the omni-channel sports licensed retailer. The redesign was recently unveiled in New York City’s Times Square.

To celebrate the new shopping experience at Orland Square, LIDS will host a celebration for shoppers on Friday, Aug. 3 at the Orland Square store complete with live music, giveaways and special deals. The first 25 shoppers will receive LIDS gift cards, while the first 100 customers will receive a surprise scratch-off prize. In addition, LIDS will be offering 50 percent off customized headwear on Aug. 3 and 4.

The modernized space individually showcases headwire styles that are exclusive to LIDS and represents recently launched products from partners such as New Era, ‘47 and NIKE. Product is pulled away from wall and made accessible to customers to create a more engaging shopping experience. New digital messaging towers and screens have also been added throughout the store to better communicate fresh product styles, loyalty program perks and in-store promotions.

While LIDS Sports Group has long offered custom embroidery in the majority of its LIDS locations, the updated store introduces a designated “Custom Zone” that serves as a central destination for shoppers to personalize headwear. Now connected to the centralized cash wrap, the “Custom Zone” features touch-screen technology where customers can browse a digital library of customization options.

The embroidery machine itself is highly visible for customers to watch the process unfold as the in-store specialist creates a shopper’s custom design digitally and leaves the embroidery machine to do the rest. The EmbroidiGraph option is exclusive to LIDS and allows stores to embroider autographs of current professional athletes on headwear. Shoppers can also request the embroidery of names, numbers, quotes, phrases, images and more to truly make the headwear their own. In support of its omni-channel business, LIDS has also included a feature wall within the cash wrap to display online orders that have been pulled, making it seamless for customers to pick up and check out.

LIDS is located in the lower level across from the Apple Store at 416 Orland Square Dr, Orland Park.

~ Image via omni channel | Lids Sports Group