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Sherlock’s Carpet and Tile Uncovers Business Strategies in a Shaggy Economy

Marty Sherlock, second-generation owner of his Orland Park flooring store is aware of the changing mindset of his customers and shares how his company continually modifies business strategies to meet those expectations.

Posted Fri, Oct 7, 2011 at 5:58 pm CT|Updated Thu, Oct 13, 2011 at 1:18 am CT

has a bit leaner staff these days, but the company continues to fight for a spot in a marketplace where needs are changing.

Owner Marty Sherlock has changed up his approach by:

Establishing contact with today’s customer with an online presence.
Putting a greater emphasis on in-home consultations now that more leads come from the Internet.
Changing his hiring practices to include social media, resulting in a recent hire through an ad he ran on Craigslist.
Constantly working with suppliers to offer good value to customers.
Continually maintain a high level of customer service.