PR Secrets From a Media Insider

A longtime journalist-turned-publicist, Matt Baron of Inside Edge PR will teach the essential elements that consistently secure media coverage, from not-for-profit organizations to companies selling a wide range of products and services. He draws on his 20 years as a journalist and 10 years serving more than 100 clients through his public relations and strategic communications practice.

Baron’s "PR Secrets" workshops help attendees identify their organization's legitimate news, as well as how to communicate it to their target audience so that they bolster their credibility and create relationships that result in additional media exposure.

Attendees also will receive a 10-page PR Secrets workbook that will serve as a blueprint for immediately applicable public relations efforts.

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