$25 for members and $30 for prospective members and walk ins.
Our July presentation is on “Value Added Selling”. The presentation content is designed to help you grow your revenues with your largest and most demanding customers.
Presentation content will include:
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- How to move your company away from being perceived as a commodity vendor competing on price
- How to move your company toward being perceived as an internal member of your customer’s team
- How to identify the four types of buyers that can influence your sales success
- How to identify industry trends and opportunities as seen through the eyes of your customers
- Several examples of “Value Added Selling” by firms like Boeing, GE, FedEx, Virgin Airways and others
Presenter Biography:
Paul Sheehan is the Managing Partner of The Taylor Group International, a sales and sales management development firm. In addition to direct client work, Paul also serves as:
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- Sales & Sales Management faculty member of the world’s largest trainer, the American Management Association
- Adjunct Professor of Sales Management at the Schulich School of Business, York University, Toronto Canada
Recent clients include American Airlines, Johnson Controls, MOOG Aerospace, GE Aviation, FedEx, Hilton Hotels and McGraw Hill