Getting Ready to Write Advertising Copy

Writing good advertising copy can be challenging.  Often, we sit in front of a blank screen trying to think about what we should write.  Here are some “warm up” activities which will help prepare you to write some great ad copy for your business.

Get the Facts

Review your previous ads, brochures and catalogs.  Check your product specifications.  Evaluate your competitors’ advertising.  Review feedback from your customers.

Know Your Audiences

Ask yourself: “Who will buy the Product?” “Why do they need the Product?” “What motivates the Buyer?” Etc.

Determine Your Objectives

Do you want to Generate Inquiries, Generate Sales, Qualify Prospects, Generate Store Traffic, Build Brand Recognition or Provide Tools for your Sales Team?

Develop Your Unique Selling Proposition

• Step 1: Consider Your Most Unique Benefits
• Step 2: Select those Benefits Your Customers Will Value Most
• Step 3: Condense Into One or Two Clear And Concise Sentences 

Good Luck!