“Miracle” Advertising Media

In the pre-internet days, Yellow Page advertising provided a significant benefit to business owners.  When most local consumers were looking for the service or product which the business offered, they would likely see the Yellow Page ad.  Today many consumers bypass the Yellow Pages and go directly to the internet to find the product or service they want to buy.  On the internet, as in the Yellow Pagers, consumers are exposed to numerous competing offers.

There is an affordable alternative media where a business ad is available when local consumers are ready to make a buying decision.  In this media, there will be few, if any, competitive ads.  And, every week leading up to the purchase decision time, the ad can be viewed by consumers, establishing an image of the business in their minds.

So what is this “Miracle” Advertising Media?  It is Weekly Bulletin advertising.  Many local religious organizations publish and distribute a weekly bulletin for their members.  Some of these organizations accept non-offensive advertising in their bulletins.  As their members are exposed to these ads every week, they develop a positive awareness of the business being advertised.  When they are ready to make a purchase, they will be comfortable buying from a business they know.

For additional information about Weekly Bulletin advertising, send an email to dennis@ProfessorDennis.com.